September 28, 2020-Electronic component distribution focused ON introducing new products to promote industry innovation Mouser Electronics proudly announces that its series of short films letting creativity into reality won the business-to-business category of Ad Age magazine Annual promotion event gold award. Mouser and Proof Advertising won the Small Agency Award this year.
The “Let Creativity Into Reality” series is one of the activities of Mouser’s popular Empowering Innovation Together™ project, hosted by the late star engineer Grant Imahara. This series introduced the in-depth insights of innovators in the fields of Nikola Automobile Company, Arduino, etc., and aroused the resonance of the audience through Grant’s charming personality and professional technical knowledge.
The “Let Creativity Into Reality” series recently won the highest award and the Communication Award of the Terry Television Awards. The Terry Award is the highest honor for documentaries and TV programs in the world. It is known as the “Oscar of TV” and is used to recognize outstanding works in multiple industries; and the Communication Award is used to recognize outstanding creativity in the field of communication. The “Let Creativity Into Reality” series of short films won a Terry Prize, two Terry Silver Prizes, and two Communication Prizes.
Ms. Tian Jiping, Vice President of Marketing and Business Development of Mouser Electronics Asia Pacific, said: “Mouse is honored to receive this award from Ad Age. Our “Let Creativity Into Reality” series demonstrates the importance of innovation in the world. They are all inseparable from the hard work of our innovative team, Proof Advertising’s advertising creativity, and Grant Imahara’s unquestionable contribution. I am very happy that our hard work has been recognized by industry experts.”
Since its launch in 2015, the Empowering Innovation Together program has become one of the most well-known and market-recognized promotion programs in the electronic components industry. Previously, various creative development activities such as the future Internet of Things, smart cities, and robotics have been held.