Joe Woodford joins Pickering Interfaces as International Sales and Partnerships Manager

April 26, 2020 Clacton-ON-Sea, UK, Pickering Interfaces, an industry-leading supplier of modular signal switches and Electronic test and validation simulation, today announced the appointment of Joe Woodford as International Sales and Partnerships Manager.

Mr. Woodford

Mr. Woodford has 27 years of experience in the test and measurement industry. He was previously Senior Sales at National Instruments, where he was in charge of Channel Partner Records for EMEIA (Europe, Middle East, India, Africa). During his time at National Instruments, he managed the field sales and engineering teams, was chair of the PACMAN project at CERN (European Centre for Nuclear Research), and was a member of the industry advisory boards at Cardiff and Portsmouth Universities in the UK. Mr. Woodford has a bachelor’s degree in scientific instrumentation from the University of the West of England and started his career as a design engineer.

Keith Moore, CEO of Pickering Interfaces, commented on Joe Woodford: “Joe brings a wealth of professional knowledge and experience in the test and measurement industry, and he is a great addition to our senior management team. We are delighted to have him as part of Pickering. “

Woodford said, “Pickering is one of the leading players in the test and measurement market, providing innovative, reliable, high-quality products with a broad customer base. Pickering has an excellent reputation for customer satisfaction and I’m delighted to be a part of it. The Pickering team. I’m very much looking forward to working with my colleagues in Pickering’s International Sales Office to develop the company’s partnership program.”

About Pickering Interfaces

Pickering Interfaces designs and manufactures modular signal switches and simulation products for electronic test and verification. We offer the industry’s broadest range of switching and emulation products for PXI, LXI and PCI applications. We also supply these products with matching cable and connector accessories, diagnostic test tools and associated software drivers created by our in-house software team.

Pickering’s products are designed for use in a variety of test systems worldwide and have a worldwide reputation for outstanding reliability and quality. Pickering Interfaces has direct offices around the world such as the United States, United Kingdom, Germany, Sweden, France, the Czech Republic and China, as well as agents in the Americas, Europe and Asia. Currently, our business scope covers a variety of electronics industries such as automotive, aerospace and defense, energy, industrial, communications, medical, and semiconductors. For more information on our signal switching and simulation products, as well as sales contacts, please visit