CommScope View: Connectivity injects impetus into the recovery of the hotel industry

In the hotel industry, the deployment of contactless connected services and the Internet of Things (IoT) is usually carried out gradually. However, the new crown epidemic has accelerated the adjustment of related rules and regulations, and has also allowed consumers to further increase the importance of safety and health, which has prompted hotel operators to quickly switch to a digital-driven model. At the same time, the rapid digitization process in daily life also makes consumers have higher expectations for the hotel experience.

As the travel enthusiasm is warming up, people’s expectations for personalized services are gradually increasing

CommScope RUCKUS China Sales Director Chen Weimin

In the hotel industry, the deployment of contactless connected services and the Internet of Things (IoT) is usually carried out gradually. However, the new crown epidemic has accelerated the adjustment of relevant rules and regulations, and has also allowed consumers to further increase the importance of safety and health. This has promoted hotel operators to quickly switch to a digital-driven model. At the same time, the rapid digitization process in daily life also makes consumers have higher expectations for the hotel experience.

It is predicted that the recovery of the tourism industry in 2022 and the emergence of new dimensions of leisure and vacation will completely change the way hotels operate and interact with guests. As the travel enthusiasm recovers and consumers are eager to make up for lost holidays, digitalization is helping the hotel industry to open a new era of contactless guest experience.

The non-contact era has begun

Mobile devices have become essential in the evolving interaction between hotels and customers. In 2022, it will become more common to send notifications of basic experience services, including providing self-check-in guides, booking gyms or swimming pools, etc. to consumers’ personal smartphones. Considering that people need to make various adjustments to their daily activities due to the prevention and control of the new crown epidemic, this method can not only provide guests with ultra-personalized attention, but also allow staff to provide services while maintaining a safe distance. Contactless technology can even replace access cards, and Electronic door locks can be opened using mobile applications.

Facility management becomes more intelligent

In addition, in order to achieve more effective and “smarter” facility management, hotels will increasingly use various connected sensors, lights and devices. For example, through the use of Internet of Things applications, a networked smart door can automatically adjust the indoor air conditioner after the door is opened for a period of time, and even activate a nearby security camera when an unsuccessful unlock attempt is detected. Ideally, this type of smart facility management should be able to perform more detailed control over other basic protocols through a single integrated network platform, including guest experience and employee operations, which can all be achieved through the Internet of Things.

A great experience starts with a strong connection

Whether for business travel or leisure travel, reliable high-speed Internet access is the top priority of the guest experience. Only providing free Internet access can no longer meet the needs of customers. They hope that the accommodation environment they choose can provide the speed, reliability and convenience of an office or home network. In most cases, a perfect Wi-Fi connection has become one of the decisive factors for customers whether they choose to stay in the hotel or become repeat customers. The perfect network connection in the hotel can not only ensure customer satisfaction, but also effectively process user data between IoT applications and connected devices, so that the hotel can provide better guest services.

As bandwidth requirements continue to grow, investing in the next generation of Wi-Fi 6 is critical for hotels to support large-scale and high-speed connections. In terms of faster performance, its speed is up to four times faster than Wi-Fi 5, and the maximum throughput rate has been increased from Wi-Fi 5’s 3.5 Gbps to 9.6 Gbps. It is estimated that by 2023, the IoT market in the Asia-Pacific region alone will grow to 398.6 trillion US dollars. Therefore, we can expect that the adoption of connected devices will also increase. By achieving stable and seamless connection of multiple connected devices, the deployment of Wi-Fi 6 can help hotels take advantage of this exponential growth trend and ensure that they can have the best in the hotel business premises, even in crowded or remote areas. Network performance.

Providing guests with a better and more relaxed experience with the highest standards in terms of connectivity and security will be the key to the economic recovery of the hotel industry. What can support this is the effective digital transformation and the adoption of new technologies, which are undoubtedly vital to the success of the industry, while also ensuring that they are ready for the future.

As the travel enthusiasm is warming up, people’s expectations for personalized services are gradually increasing

CommScope RUCKUS China Sales Director Chen Weimin

In the hotel industry, the deployment of contactless connected services and the Internet of Things (IoT) is usually carried out gradually. However, the new crown epidemic has accelerated the adjustment of related rules and regulations, and has also allowed consumers to further increase the importance of safety and health, which has prompted hotel operators to quickly switch to a digital-driven model. At the same time, the rapid digitization process in daily life also makes consumers have higher expectations for the hotel experience.

It is predicted that the recovery of the tourism industry in 2022 and the emergence of new dimensions of leisure and vacation will completely change the way hotels operate and interact with guests. As the travel enthusiasm recovers and consumers are eager to make up for lost holidays, digitalization is helping the hotel industry to open a new era of contactless guest experience.

The non-contact era has begun

Mobile devices have become essential in the evolving interaction between hotels and customers. In 2022, it will become more common to send notifications of basic experience services, including providing self-check-in guides, booking gyms or swimming pools, etc. to consumers’ personal smartphones. Considering that people need to make various adjustments to their daily activities due to the prevention and control of the new crown epidemic, this method can not only provide guests with ultra-personalized attention, but also allow staff to provide services while maintaining a safe distance. Contactless technology can even replace access cards, and electronic door locks can be opened using mobile applications.

Facility management becomes more intelligent

In addition, in order to achieve more effective and “smarter” facility management, hotels will increasingly use various connected sensors, lights and devices. For example, through the use of Internet of Things applications, a networked smart door can automatically adjust the indoor air conditioner after the door is opened for a period of time, and even activate a nearby security camera when an unsuccessful unlock attempt is detected. Ideally, this type of smart facility management should be able to perform more detailed control over other basic protocols through a single integrated network platform, including guest experience and employee operations, which can all be achieved through the Internet of Things.

A great experience starts with a strong connection

Whether for business travel or leisure travel, reliable high-speed Internet access is the top priority of the guest experience. Only providing free Internet access can no longer meet the needs of customers. They hope that the accommodation environment they choose can provide the speed, reliability and convenience of an office or home network. In most cases, a perfect Wi-Fi connection has become one of the decisive factors for customers whether they choose to stay in the hotel or become repeat customers. The perfect network connection in the hotel can not only ensure customer satisfaction, but also effectively process user data between IoT applications and connected devices, so that the hotel can provide better guest services.

As bandwidth requirements continue to grow, investing in the next generation of Wi-Fi 6 is essential for hotels to support large-scale and high-speed connections. In terms of faster performance, its speed is up to four times faster than Wi-Fi 5, and the maximum throughput rate has been increased from Wi-Fi 5’s 3.5 Gbps to 9.6 Gbps. It is estimated that by 2023, the IoT market in the Asia-Pacific region alone will grow to 398.6 trillion US dollars. Therefore, we can expect that the adoption of connected devices will also increase. By achieving stable and seamless connection of multiple connected devices, the deployment of Wi-Fi 6 can help hotels take advantage of this exponential growth trend and ensure that they can have the best in the hotel business premises, even in crowded or remote areas. Network performance.

Providing guests with a better and more relaxed experience with the highest standards in terms of connectivity and security will be the key to the economic recovery of the hotel industry. What can support this is the effective digital transformation and the adoption of new technologies, which are undoubtedly vital to the success of the industry, while also ensuring that they are ready for the future.

The Links:   LC171W03-C4K2 TM400HA-2H